Craft Beautiful & Functional Shopify Stores: Design visually appealing and user-friendly Shopify stores that maximize conversion rates and showcase your brand’s unique identity

1. Managed and optimized Google Ads and Facebook ad campaigns for all 220 franchises, targeting both B2B and B2C audiences to maximize reach and enrollment.
2. Overseed corporate websites, social media content, e-commerce platforms, and blogs, ensuring brand consistency and alignment with CSR initiatives.
3. Led the transformation of B-Fit’s email marketing efforts, crafting targeted campaigns that achieved a remarkable 70% year-over-year increase in open and click-through rates, including internal communications for franchisees and employees.

1. Increased brand awareness and membership growth for B-Fit’s women’s fitness franchise network.
2. Developed and implemented impactful CSR initiatives that empower women and promote gender equity.
3. Successfully leveraged digital marketing channels to reach target audiences and drive results.

1. B2B & B2C marketing strategy development
2. Digital marketing campaign management (Google Ads, Facebook Ads)
3. Content marketing & social media management
4. E-commerce platform management
   CSR program development & implementation
5. Data analysis & reporting
6. Women’s empowerment & social responsibility

This project showcases my ability to develop and execute comprehensive marketing strategies that achieve business goals while aligning with social responsibility initiatives. My expertise in digital marketing, content creation, and email marketing allows me to effectively manage brand communication and drive results across multiple channels. Furthermore, my passion for women’s empowerment makes me a valuable asset for companies dedicated to making a positive social & environmental impact.