noca
Project Summary:
We spearheaded the digital marketing strategy for Biblos Resort, a prestigious Kiwi Collection-awarded luxury hotel renowned for its private beach, spa, convention center, and upscale dining in the Turkish Riviera. Our responsibilities encompassed website design and development, SEO, SEM, social media management, and crafting a sustainability communication strategy targeted towards eco-conscious travelers.
Aesthetic Website Strategy & Custom Design
The Impact We Make
- Developed a comprehensive website strategy focusing on user experience (UX) and user interface (UI) best practices.
- Implemented on-site SEO tactics to improve organic search visibility.
- Integrated an online hotel booking system for seamless guest reservations.
- Managed a $1 million annual marketing budget, optimizing paid media campaigns across Google Ads, Facebook, and Instagram to drive website traffic, conversions, and user engagement.
- Led a creative team and agencies in producing high-performing ad copy and creative materials, resulting in a remarkable 50% increase in conversions.
- Collaborated with developers to implement an effective web design strategy that enhanced user experience and achieved a 70% increase in conversions.
Oversaw the hotel and brand’s social media accounts, providing guidance on content creation, best practices, and design enhancements to boost engagement and traffic.
- Increased website traffic, conversions, and user engagement through strategic website design, SEO, and SEM campaigns.
- Secured Biblos Resort’s Sustainable Tourism Certificate and developed a successful communication strategy targeting eco-conscious travelers.
- Demonstrated expertise in managing a significant marketing budget and achieving outstanding results through paid media optimization.
- Luxury hospitality marketing & digital strategy
- Website design & development (UX/UI)
- SEO & SEM campaign management
- Social media marketing & content creation
- Sustainable tourism knowledge & communication
Our proven ability to develop and execute comprehensive digital marketing strategies for luxury hotels is evident in this project. Our success in website design, paid media optimization, and crafting a sustainability communication strategy positions us as a valuable asset for hotels seeking to elevate their online presence and attract environmentally conscious guests.