Building Materials and Home Service Company Website Design

Project Summary:

We designed and implemented a comprehensive website design and digital marketing strategy for a Seattle-based company specializing in natural stone & marble materials and kitchen & bathroom remodeling services. This project involved developing a user-friendly website, managing on-site SEO, overseeing Google Business Profile optimization, and launching targeted Google Ads campaigns to generate leads and drive sales.

Case Study

  1. Developed a core website strategy focused on user experience (UX) and user interface (UI) best practices for a seamless user journey.
  2. Managed a team of developers and designers to create a visually appealing and functional website showcasing the company’s natural stone & marble offerings and remodeling services.
  3. Implemented an on-site SEO strategy to improve organic search visibility for relevant keywords.

Optimized the company’s Google Business Profile with accurate business information, high-quality photos, and positive customer reviews, enhancing local search ranking and online visibility.

  1. Conducted thorough keyword research and competitor analysis to identify target audiences and optimize ad campaigns.
  2. Planned and managed Google Ads campaigns to generate qualified leads and drive traffic to the website, focusing on conversions and desired user behavior.
  1. Developed a content marketing strategy to attract potential customers and showcase the company’s expertise in natural building materials and remodeling projects.
  2. Utilized Google Optimization Tools (such as Google Search Console and Google Analytics) to monitor website performance and continuously optimize content and campaigns for improved results.
  1. Website design & development (UX/UI)
  2. WordPress theme development & customization (page builders & plugins)
  3. Local SEO & Google Business Profile management
  4. Google Ads campaign management & optimization
  5. Keyword research & competitor analysis
  6. Content marketing strategy & optimization

Our ability to combine website development expertise with a data-driven approach to SEO and SEM makes us a valuable asset for companies in the building materials and home services industry. This project demonstrates our skillset in creating user-friendly websites, optimizing local search presence, and launching targeted Google Ads campaigns to generate qualified leads and achieve business objectives.