Project Summary:
We designed and implemented a comprehensive website design and digital marketing strategy for a Seattle-based company specializing in natural stone & marble materials and kitchen & bathroom remodeling services. This project involved developing a user-friendly website, managing on-site SEO, overseeing Google Business Profile optimization, and launching targeted Google Ads campaigns to generate leads and drive sales.
Case Study
- Developed a core website strategy focused on user experience (UX) and user interface (UI) best practices for a seamless user journey.
- Managed a team of developers and designers to create a visually appealing and functional website showcasing the company’s natural stone & marble offerings and remodeling services.
- Implemented an on-site SEO strategy to improve organic search visibility for relevant keywords.
Optimized the company’s Google Business Profile with accurate business information, high-quality photos, and positive customer reviews, enhancing local search ranking and online visibility.
- Conducted thorough keyword research and competitor analysis to identify target audiences and optimize ad campaigns.
- Planned and managed Google Ads campaigns to generate qualified leads and drive traffic to the website, focusing on conversions and desired user behavior.
- Developed a content marketing strategy to attract potential customers and showcase the company’s expertise in natural building materials and remodeling projects.
- Utilized Google Optimization Tools (such as Google Search Console and Google Analytics) to monitor website performance and continuously optimize content and campaigns for improved results.
- Website design & development (UX/UI)
- WordPress theme development & customization (page builders & plugins)
- Local SEO & Google Business Profile management
- Google Ads campaign management & optimization
- Keyword research & competitor analysis
- Content marketing strategy & optimization
Our ability to combine website development expertise with a data-driven approach to SEO and SEM makes us a valuable asset for companies in the building materials and home services industry. This project demonstrates our skillset in creating user-friendly websites, optimizing local search presence, and launching targeted Google Ads campaigns to generate qualified leads and achieve business objectives.